In Farmacia per i Bambini – a wide collection of drugs against health poverty – from 17 to 24 November17 November 2023
Now in its 11th edition, the Campaign In Farmacia per i Bambini (“In the Pharmacy for Children”), scheduled from 17 to 24 November, activates “a chain of solidarity that reaches everywhere” – as Martina Colombari, godmother of the Campaign and historic supporter of the Rava Foundation, recalls in the promotional video – and touches the heart.
In 2023 – for the eighth consecutive year – the initiative also received the Medal of the President of the Republic, an important recognition that further confirms its value. Organised in conjunction with the World Children’s Day (November 20), the Campaign – which to date has received the support of Lombardy Region, Municipality of Milan and Municipality of Verona – will take place throughout Italy in 2,800 participating pharmacies.
During these eleven years of collecting over-the-counter drugs, baby food, pediatric products and awareness activities for the rights of children carried out in pharmacies, Fondazione Rava achieved an extraordinary result: over one and a half million products collected and delivered to foster homes, communities for minors, support centres in Italy, to hospitals in Ukraine and to the Saint Damien Hospital in Haiti.
Donations, the fight against health poverty in the most unfortunate areas, the promotion of children’s rights and the tangible support to families in economic and social hardship are essential tools to be able to change the current situation and create a better, more equitable world.
However, there is a need for a huge, lasting and transversal commitment. The Campaign In Farmacia per i Bambini gives all of us the chance to contribute – with a gesture, with our participation or a personal testimony – to a moment of reflection and empathy, of solidarity and of hope.
IBSA Italy is proud to have been, for some time now, among the Companies friends of the awareness campaign and – in line with the Sustainable Development Goals established by the United Nations in the 2030 Agenda, in which IBSA firmly believes – the company takes the field once again this year to make its contribution to Fondazione Rava. The closeness of the values animating IBSA and the foundation, together with the great concreteness of the actions carried out jointly, are the testimony of a fruitful partnership.