Next Gen Cup 2023: IBSA Farmaceutici supports young talents


Michael Jordan, Magic Johnson, Bill Russel, and many others among the greatest basketball players have inspired entire generations, they have made children dream, and have shown how sports can change lives and promote healthy growth. Indeed, basketball has always promoted important ethical and cultural values such as respect for the opponent, teamwork, and persistence in achieving a goal, and much more. It also plays a significant role in educating and bringing young people together, fundamental needs for growing up in contemporary society with ethics and responsibility.

IBSA Farmaceutici has decided to support the Next Gen Cup and consequently the teams and athletes who, day after day, devote themselves with devotion to their discipline.


Now in its fourth edition, the IBSA Next Gen Cup is the tournament reserved for the Under 19 teams of the 16 Serie A clubs. The event, organized by the LBA - Lega Basket Serie A in collaboration with the Italian Basketball Federation, aims to enhance and promote the youth academies of Serie A clubs, ready to train the great champions of tomorrow, the technical staff, and emerging prospects of the referee class. The final of the IBSA Next Gen Cup 2023, held last Wednesday in Naples at Palabarbuto, saw the awarding Victoria Libertas Pallacanestro Pesaro who won the coveted cup. An unforgettable event for all basketball fans, and especially for the young people who invest time, commitment, and talent in this sport, as they see their future projected here. The competition's objective is to create ever-increasing opportunities for young talents, where they can demonstrate their value and contribute progressively to a generational change in favor of clubs and the National team.

"It is always satisfying to see under-19 players bring the most beautiful and sincere values of sport onto the court. The boys played with correctness and passion throughout all phases of the Next Gen Cup, and this final was really exciting. The competition was a great success and demonstrated the importance of investing in young basketball talents," commented Salvatore Ippolito, Senior Marketing Manager of IBSA Farmaceutici.