Awareness campaign

IBSA launches the ‘Tell Your Story' campaign with Vanessa Ferrari

World Thyroid Week is scheduled for 25-31 May 2022, promoted by the leading scientific societies for endocrinology, medicine and surgery. This year it focuses on correct information, which is essential to dispel the (numerous) false myths, and to encourage people to only rely on competent doctors and specialists. It will be an opportunity to raise awareness of prevention and proper management of diseases that can affect the thyroid gland. Unfortunately, more than six million Italians suffer from more or less serious disorders resulting from incorrect thyroid function.
IBSA, which has always promoted educational and awareness projects, will be among the event’s main supporters.

'Thyroid health' is one of the most frequent searches on search engines. However, DIY diagnosis can be extremely risky. Hence the 2022 edition offers the opportunity to urge people to always refer to accredited sources of information and, especially, to family doctors and specialists. 

During this key event, IBSA will once again play a leading role with the 'Tell Your Story' campaign with Vanessa Ferrari, a project designed to involve people who have to deal with thyroid diseases and disorders on a daily basis. They will be invited to tell their story and share how they have faced this challenge and achieved balance. 

After the Web series 'E ti dirò', launched last year and scheduled to be broadcast with a commercial on the big screen via the UCI Cinema circuit, the exceptional testimonial for this new awareness-raising project will, once again, be Vanessa Ferrari. She tells her story with Hashimoto's thyroiditis during a very personal interview. Thanks to the right therapy and 'balance', the disease has not prevented her from becoming a world champion.

"The treatment of this kind of pathology - says Marialuisa Fino, Senior Product Manager Endocrinology - is extremely important. Indeed, our organisation has always and continuously been committed to this cause, even with dedicated initiatives, such as the campaign "E ti dirò" to improve the quality of life of patients". 

La tua storia - Io e la Tiroide: the full interview of Vanessa Ferrari.