Awareness campaign

#regalatevilasalute at IBSA Next Gen Cup

This year, after the stop caused by the health emergency, the 16 A League Under 19 basketball teams get back on the field for the IBSA Next Gen Cup – the project aimed to pass on educational messages, during sporting events, through seminars and ad hoc meetings.

In fact, thanks to the collaboration with Lega Basket Serie A and the unconditional support of IBSA, in the qualifying rounds that were held in Pesaro from May 5 to 7, the athletes were presented with the #regalatevilasalute campaign to raise awareness on the prevention of sexually transmitted diseases and open a debate aimed at answering their questions, curiosity and doubts. 

The scientific board – represented by Prof. Sergio Pecorelli, Dr. Carlo Gastaldi and Dr. Silvia Bonetti – attending the Next Gen Educational workshops set the ground to a dialogue with the youths, as the importance of being informed on such a sensitive issue as sexual health, especially in this era defined as "new normal" was pointed out.


The athletes discussed with the experts of the board the key issues of the campaign and the importance of managing their sexuality in a responsible manner, respecting their own health and that of their partners, including the related psychological aspects.

"This encounter – made possible thanks to the #regalatevilasalute campaign – has allowed us to see first-hand how important it is to open a communication channel with the youths, who still do not deeply understand the issues linked to sexual health, but who are keen to start the dialogue and curious if an occasion is offered"said Salvatore Ippolito, IBSA’s Senior Marketing Manager.

All details on the campaign are available on #regalatevilasalute website.