Back for the second year "The Insoliti Sospetti, do you really trust them?", the IBSA campaign against the phenomenon of drug counterfeiting.
The campaign, which arrived among the 6 finalists out of 84 nominations at the Digital Awards - AboutPharma Award in the category "Communication towards the citizen, the doctor and the patient", this year reinvents itself and increases in value by raising patient awareness. In fact, a real crime series of 4 episodes will be promoted to the public with social and adv campaigns, to tell the story of a gang of “unusual suspects”, notorious criminals skilled in counterfeiting drugs, hunted down by the police and incessant investigations.
Mr. Mask, Ray, Black Cap and Mrs Venice’s adventures, commented by expert clinicians, in a few minutes warn the public through a clear and effective message: pay attention to what you buy and, for your own health, do not never rely on counterfeit drugs.
The first video is dedicated to drug safety, starring Mr. Mask, an evil chemist who produces drugs without respecting good manufacturing standards. In closing, the speech by Prof. Aurelio Sessa, President of SIMG Lombardy, explains the health risks for those who buy drugs without knowing where they come from.