Lodi, 18 September 2020 - IBSA Farmaceutici, part of the IBSA Institute Biochimique SA group, will once again partner the U.C. Sampdoria football club as back of shirt sponsor this year, accompanying the Sampdoria team in the championship for the fourth consecutive season.
The IBSA logo, appearing for the first time on the Sampdoria shirt in 2017, will again be seen on the back of all three versions of the official match kit this season: home, away and third. The Sampdoria team shirt was last June voted by the US television broadcaster ESPN as ‘the most beautiful football shirt of all time’, in reference to the kit from the 1991/1992 season, which is very similar to the shirt that will be used for the 2020/2021 championship.
IBSA’s choice this year to again support U.C. Sampdoria, one of the most important and historic football teams in the Italian Serie A league, will allow the company to communicate with its public using a different, more universal language: that of sport. It will thus be able to communicate its values, namely passion, commitment, respect and team spirit, to an increasing number of people. These are the values with which IBSA has always identified, beyond the world of sport.
“Our partnership is based on solid values, of which we are proud and which we want to continue sharing with the club and with all fans on and off the field,” said Giuseppe Celiberti, Commercial Director at IBSA Farmaceutici.
Marco Caroli, Sampdoria’s Marketing Director, added: “We’re proud that a company of IBSA’s calibre has decided to confirm its affinity with our colours for the fourth consecutive year. We’re particularly proud because, in addition to benefiting from visibility as a back of shirt sponsor, it has supported and will further support the club in social and charitable initiatives, complementing a relationship that sees us become more and more in tune with one another over time.”
The partnership between IBSA and Sampdoria is thus reconfirmed for this season, reflecting the pharmaceutical company’s desire to continue the journey undertaken thus far in the world of sport and, in particular, the world of football, the Italian national sport par excellence.