The authentic beauty of IBSA Derma proves once again to be a winner. Proof of this is the huge success achieved at the Press, Outdoor & Promotion Key Award 2021 where the “Me as a Masterpiece” campaign won ex aequo in the “Media relations and Brand Storytelling” category. A very significant result in light of the history and importance of this competition, founded by the Media Key Group in 2004 to reward the most creative and effective Italian communication campaigns.
The guidelines that each project must satisfy in order to convince the 32 jurors, chosen from among the leading exponents of communication and marketing, concern the originality of the idea, the effectiveness onto the target market and the achievement of the objectives, with a provided measurement of results whether possible. This year's award ceremony, staged at the National Museum of Science and Technology Leonardo da Vinci in Milan, was therefore one of the greatest successes for IBSA Derma in the communication field.