Awareness campaign

Brescia hosts #regalatevilasalute campaign in basketball match against Cremona

Thanks to the basketball match on Sunday 19 December between Germani Brescia and Vanoli Basket Cremona, the #regalatevilasalute campaign returned to Brescia, the city where the initiative was born, to educate people about the sexual well-being of couples in the delicate phase of the new normal. 

For the occasion, the Palaleonessa sports hall once again hosted some of the members of the scientific board, the creators of the campaign, including Dr. Gastaldi and Dr Bonetti, to tell the public how the initiative was born and the educational value it promotes. 

Thanks to the support of the Lega Basket Serie A - LBA and the unconditional contribution of IBSA Farmaceutici, the campaign is promoting the importance of sexual health and the prevention of sexually transmitted diseases on various basketball courts around Italy. Sexual relations should always be experienced with harmony, responsibility and full respect for the other person.

“I would like to thank Lega Basket Serie A, a valuable partner in this project, and the teams of Milan and Brescia, who were the first to embrace the #regalatevilasalute campaign. All this would not have been possible without the scientific board, whose members I would like to thank”, comments Salvatore Ippolito, Senior Marketing Manager at IBSA. “The Brescian event closes the activities for 2021, which we will resume next year through increasingly engaging initiatives”.

To keep up to date with the upcoming initiatives and to learn more about the campaign themes, please visit