Leaftech® in Madonna di Campiglio for the Ski World Cup

Like every year, on December 22, the legendary 3Tre of Madonna di Campiglio – the queen race of the Ski World Cup, now in its 68th edition – is back.

A great event for the enthusiasts, and not only. This year IBSA Farmaceutici will attend the event with Leaftech®, the thermal effect cream ideal for those who practice sports. 
Leaftech® has been developed using growth hacking techniques and digital marketing strategies within the IBSA Digital Lab program – a digital accelerator that studies the users’ needs and intercepts their intentions to create innovative products.

From December 18 to 22, IBSA, with extraordinary partecipation of the ski champion Giorgio Rocca, will be present in the key locations of the stage and in the affiliated venues with exhibition corners dedicated to Leaftech®, where visitors, reporters and athletes will be supplied with free samples of the product.

An offline communication plan through 3Tre Magazine – the local trade magazine with about 2,500 copies handed out during the days of the race – will also take place as well as an online plan through digital activation activities carried out via the official channels of the event.

Sport and innovation therefore meet and give rise to a winning combination. In fact, in addition to representing two fundamental values of the IBSA culture, they also represent key elements which our daily work focuses on in order to shape new ideas, which result in a limitless progress.