WE’RE WAITING FOR YOU AT BASKET CITY FAIR, FROM 27 DECEMBER TO 4 JANUARY, IN THE NEW TEMPORARY FACILITY SET UP AT THE BOLOGNA EXHIBITION CENTRE: THE VIRTUS SEGAFREDO ARENA. COME AND SEE WHAT WE HAVE IN STORE FOR YOU AT OUR STAND!
From this year, IBSA Italia is not only a Scientific Partner of the LBA (Lega Basket Serie A), but also Title Sponsor of the IBSA NEXT GEN CUP, the under-18s basketball tournament for youth teams playing in the top division. The decision to engage in sports promotion is one of the initiatives supporting the corporate vision that places the quality of life of people from a physical, emotional and relational point of view at the core of every activity. The ethical values of sport are the basis of IBSA’s decision to engage, alongside medical teams, in developing and improving effective treatments in the prevention and cure of certain diseases affecting athletes, particularly those affecting the musculoskeletal system and those that damage the osteoarticular system.
IBSA’s participation in the Next Gen Cup comes in addition to the support the company already offers the Lega Basket Serie A. From this year, IBSA has also become a scientific partner of the top basketball division, showing renewed commitment to the world of sport. As well as scientific commitment, at the basis of IBSA’s active presence in the world of sport is also the sharing of the ethical values of sports disciplines, their highly formative and educational significance, moral sense and the very values upheld by sport.