Discovering talent within the project Meet IBSA. We care for our people01 July 2022
There is no better way to make the history, values and activities of a company known than through the narrative and the passion of those who live it first-hand, every day. The new project Meet IBSA. We Care for Our People meets this goal, but it is only one side of the coin: the other is our will to give visibility and enhance the many talents present in the company, through a narrative that sees them as protagonists of – and participants in – a constantly growing and evolving reality.
It’s a different way of showing what constitutes the real culture of IBSA Farmaceutici: a profound sense of sharing and belonging to a group that believes in the same values and founding pillars of the company – Person, Innovation, Quality, Responsibility – making them a source of inspiration for their daily work which aims to be committed to improving the quality of life of patients by offering cutting-edge innovative solutions.
A work that becomes concrete and tangible as soon as it takes the form of therapeutic solutions that impact – for the better – the quality of people’s lives. This is what emerges from the stories of the first twenty one collaborators who joined the project MEET IBSA - WE CARE FOR OUR PEOPLE. An employer branding project that aims to highlight not only the culture of a leading company in the pharmaceutical market, but above all to promote fundamental values for ethical and sustainable growth that does not forget anyone, especially the weakest .
21 collaborators that will be the faces of the talent – young, fresh, full of enthusiasm – in the series of video clips made by the company and available on its social channels, including the new IBSA Instagram channel, where there are reels that tell the activities and responsibilities of each individual employee: visit and find out more! In fact, the project aims, through each individual contribution, to build a real story able to excite and make us reflect on important issues dear to the company and which range from sustainability to innovation, from quality to care for others.
Passion, emotions, ethics, transparency, sense of responsibility, professional and human growth: all this and much more can be found in the voice and eyes of these young people, who not only believe in what they do, but are determined to do it well, in order to contribute – both as individuals and as a company – to improve people’s lives.
Even the Sales Managers of IBSA talk about the pillars that guide the Company in its mission: to improve the quality of life of patients by offering innovative and cutting-edge therapeutic solutions. In fact, in the video they tell the advantage of working in a Group where the research and development of innovative products not only contribute to the success of Made in Italy in the world, but also reflect the desire to never stop, to evolve, to change and open new roads, even the most unthinkable.