IBSA Derma, with its new Egolips Approach, enhances the harmony of the lips

Lips play a distinctive role: they turn emotions of all kinds into unique expressions that speak volumes about us. There is an increasing urge among women to take better care of their looks, even more so amongst the very young, and lip augmentation is a trend that has currently reached double-digit growth.

In fact, according to the American Society of Plastic Surgeons, 2.6 million procedures were performed in 2018 alone, with an increase of 312% between 2000 and 2017. This trend is also driven by millennials (+30.6%) who are requesting lip treatments as early as from the age of 20. The use of social media, alongside overexposure to the "digital mirror" (Zoom-boom), have amplified the need to take better care of one's looks and have also determined awareness and acceptance of aesthetic medicine procedures, thus overcoming associated taboos.

IBSA Derma, with its expertise in the field of aesthetic medicine and in the production of ultrapure hyaluronic acid, responds to women's increasingly specific and sophisticated demands with its new Egolips Approach. The latter enhances lips and their uniqueness without overlooking the importance of tissue integration in such a delicate anatomical area so as to achieve a result that respects the specific features of every person's lips.

As "Everyone is a masterpiece" IBSA Derma's approach aims to preserve authentic, non-stereotyped beauty, building upon patients' desires (EGO) while seeking to preserve expressiveness (inner beauty) by respecting the symmetry of every person’s individual's features (shape).