The expansion of IBSA Derma in Australia and New Zealand is on track15 September 2022
On the occasion of the Aesthetics 2022 Congress held in Sydney, IBSA Derma launched its Profhilo® line on two new, high-potential markets: Australia and New Zealand.
In fact, considering the success achieved in the UK, United Arab Emirates, Singapore, Brazil and 75 other countries around the globe, landing on markets like these represents a unique, world-wide opportunity for IBSA to foster that model of authentic beauty that makes us unique and irreplaceable.
During a tour that touched the cities of Sydney, Melbourne and Adelaide, IBSA presented its innovative products and technologies to industry professionals and to several hundred scientific and business partners, valuably supported by several international and regional KOLs as Mr Dalvi Humzah, Dr. Gabriel Siquier, Dr. Cara MC Donald, Dr. Steven Liew and Dr. Robin Chock. In particular, emphasis was placed on the importance of the patented NAHYCO® technology, the current global benchmark for bio-remodelling of face and body skin laxity.
"Australia and New Zealand are key markets for IBSA's expansion journey on the international scene,” underlines Leo Magnani, International Sales Manager IBSA, “that confirm the successful strategic choice of enhancing authentic beauty, one that comes from within and radiates through the skin. The uniqueness of our innovative products has allowed us to also achieve immediate commercial success right from the launch that took place last August. In fact, more than 10,000 units of the Profhilo® line have been sold to date”.
Moreover, thanks to the partnership signed with the local distributor Dermocosmetica, IBSA Derma continues to support local clinics with training and workshops dedicated to injection professionals.
IBSA Derma's entry into Australia “is a huge accomplishment for the whole team involved,” as underlined by Maria Bisogni, Marketing and Communication Manager. “It represents a major milestone after two years of halt due to the pandemic. Sales results encourage us to keep on moving in this direction, continuing to bring our know-how and the Made in Italy excellence beyond our borders".
The next presentation will be held in the city of Perth with contributions from KOLs Andrew Clark, Dr. Lam Bee Lan and Dr. Lee Lee Do.