Awareness campaign

BabyHeART podcast: 12 stories to help people believe in a future as a parent

The 4-month podcast campaign of IBSA farmaceutici "Baby Heart. Assisted Reproduction is a project of love" is closing with the publication of the 12th story. Twelve stories told by couples who have embarked on a course of Assisted Reproductive Thecnology (ART), which you can listen to on Spotify or the BabyHeART social media channels.
IBSA, which has always been committed to Reproductive Medicine through its scientific research and development of innovative treatments, is supporting patients through communication campaigns aimed at providing all the information necessary to make the path towards parenthood easier and more peaceful. Through this initiative IBSA is once again demonstrating its ability to keep abreast of new developments, making use of the most innovative, most effective communication tools in line with and in synergy with those of BabyHeART, which has already been active for over a year, thereby fuelling the success of the entire campaign.


The podcast campaign has proved to be an excellent way of reaching out to and involving couples hoping for a child: by listening to stories of personal experiences and positive testimonies, the podcast has provided a strategy for encouraging couples to undertake the ART programme with confidence and finally realise their dream.  Through this project a target audience of over 135,000 has been reached, with approximately 3000 tracks heard.
We had a lot of faith in this initiative, - says Sharon Gulisano, Senior Product Manager - Human Reproduction - we wanted to touch the hearts of patients, and the positive feedback on redemption data, the likes, the shares, and even the comments left on our pages, show that we’ve succeeded. Our thanks go to all the specialists who helped create this new IBSA project and all those who follow us.” 

The podcast “Baby Heart. Assisted Reproduction is a project of love”, is not closing down. It can still be found online and is also featured on the site, available to all patients and couples who wish to listen to the stories of others who have gone through their own experiences, so that they do not feel alone and keep believing in a future as parents. 

Listen to the podcast: BabyHeART. Assisted Reproductive Technology is a project of love