Old and charming or ultra-modern and fast, Milan’s trams are among the city’s icons, along with the Catedral, Brera and the Obei Obei Christmas fair. For the Milanese, these trams are part of everyday city life and are so familiar that they can be identified by just mentioning the number. “Excuse me,” says a person at the bus stop, “do you know what time the 18 arrives?” “In a few minutes, the 4 just went past.”
With the blue tram, IBSA is aiming to connect with everyone’s daily life and, through a totally innovative communication method, the company is sending a message of well-being: move freely, feel good and feel no more pain.
The tram features the colours of the packaging of one of its best-known Made in Italy brands.
A gel designed to combat osteoarticular pain, formulated with nanotechnology to promote rapid and deep penetration of the active ingredient in an airless bottle made with Bag on Valve (BoV) technology.