IBSA Farmaceutici and the Fondazione F. Rava supporting "In Farmacia per i Bambini"
16 November 2021
The pandemic crisis generated situations of economic and social discomfort that aggravated the conditions of people who were already living in precarious conditions. In Italy, today, there are almost 2 million families living in a situation of economic hardship and, among these, the “new poor” are above all women and families with minors. Today, in fact, over 1,340,000 children live in conditions of poverty, not even being able to have the essential goods to lead an acceptable life.
In view of this situation, IBSA Farmaceutici renews its commitment in favour of the most fragile categories and – in line with the Sustainable Development Goals established by the United Nations in the 2030 Agenda – takes action making its own contribution to the Fondazione Francesca Rava NPH Italia Onlus, a non-profit organization that since 2000 has been helping children, women and families in the area of healthcare and education.
Announced today at a press conference held at the Municipality of Milan, in the presence of Federfarma, the Rava Foundation and Martina Colombari (godmother of the operation), In Farmacia per i Bambini (“In the Pharmacy for Children”) is an initiative dedicated to raising awareness of the rights of children and to the collection of over-the-counter drugs, baby food and paediatric products for minors in healthcare poverty.
“Joining the In Farmacia per i Bambini initiative is a source of great pride for our company”, commented Patrizia Puppi, Sr. Corporate Communication & CSR Manager at IBSA Farmaceutici. “The choice of supporting the Fondazione Francesca Rava NPH Italia Onlus has its roots in the community of values and objectives of these two organizations. The project – which is aimed at restoring value to the most fragile subjects – is in line with our mission, which drives us to always go beyond care. Working alongside the Foundation within the initiative announced today – as well as with other projects that we are planning for the future – allows us to take a further step in this direction”.
The collection of medicines and baby products takes place in 2,150 pharmacies throughout Italy in the week close to the World Children’s Day (celebrated on November 20), thanks to the collaboration of voluntary workers, pharmacists and the support of IBSA, together with other partner companies.
“Participation” is the word that we should all pronounce, because the more we are, the greater will be the contribution to help children and their families.