IBSA through people: Massimiliano Licenziati, the trust

Introducing a company to the world and preparing it to compete on the global market is a matter of strategies, planning and, above all, relationships. Despite technological development and digitalisation, people still build the relationships that create opportunities. And this is the path that IBSA has chosen to embark on global markets. Massimiliano Licenziati, Head of Business Development at IBSA Farmaceutici, guides us on this journey.