Modesty, experience, common sense and perseverance are fundamental values to achieve sought-after results.
But if you don’t have a clear view of where you’ve been and where you stand, it can be difficult to see the milestone you want to reach and find the courage to get there.
From the original idea, to analysing its feasibility and developing a plan, to investing, implementing and to the final organisation: would be impossible without awareness of the right mix of these fundamental values.
Alessandro di Martino, who today leads special projects for the Group, has personally experienced all these practical product development steps - from the initial idea to its implementation - and can therefore share some practical examples that have led IBSA to develop “pharmaceuticals in their best form” exclusively to meet patients’ needs and expectations.
Enjoy!