Innovating and working responsibly to promote economic development and social welfare is an integral part of IBSA’s philosophy; a corporate value that also translates into attention to all aspects of quality and packaging development for its products. Following a massive research effort, the Profhilo box was born and is now in the running for the European Carton Excellence Award; the Oscars of packaging, rewarding and celebrating the most beautiful, functional, creative and successful ideas made of cardboard.
We’re talking about a completely new packaging, which has four specific features: first of all, the fact that it is tamper-evident makes it safe, as any attempt to tamper with the packaging is immediately and irreversibly visible. Secondly, the packaging is innovative in that it is a case that turns into a box, made according to the most modern user experience and design criteria. Thirdly, we’re talking about a product of the highest quality, made out of select materials.
IBSA has four founding values: people and their care; innovation in the constant search for more practical and effective therapeutic solutions; quality as the primary objective of each segment of activity; and responsibility towards people and the environment.
“For Profhilo, a product based on innovative technology that has created a new concept of hyaluronic acid, the packaging that has been created is a real work of art, expressing the IBSA DERMA philosophy that each of us is a masterpiece”, says Maria Bisogni, Marketing & Communication Manager, Dermoaesthetic Department.
You can show you satisfaction with the Profhilo packaging by voting here: voting.procarton.com