E ti dirò.. IBSA Farmaceutici launches an educational campaign with Vanessa Ferrari
28 October 2021
"E ti dirò..", the thyroid anagram, is the title of the new educational campaign promoted by IBSA Farmaceutici.
Six different stories, enclosed in an innovative web series, tell how it is possible to combine quality of life and management of hypothyroidism.
The series has as exceptional testimonial Vanessa Ferrari, the award-winning Italian gymnast who, having overcome the problems that the thyroid pathology caused her, managed to participate in the Tokyo Olympics and win the much-dreamed Olympic medal. An athlete and a very extraordinary person who made her testimony available to give a very strong signal to many patients to overcome the difficulties related to hypothyroidism.
On the website dedicated to the initiative - www.ioelatiroide.it - in addition to the six episodes made according to the rules of a new format of "educational entertainment", there are also six clinical-scientific insights aimed at offering correct information and psychological and empathic support , essential to better deal with the disease.
The official website with all its contents and the Facebook page will be online from October 28, concurrently with the publication of the six episodes of the web series also on www.corriere.it, in the Health section, in order to reach the general public.
Furthermore, for the first time, “E ti dirò..” will be available soon also on demand on Amazon Prime Video.
The initiative does not end there: medical schools and pharmacies will be further sounding boards through the kit of information materials provided to them. Finally, on May 24 - on the occasion of World Thyroid Week 2021 - the protagonists of the web series will return to the screen, for an awareness-raising ad and, for the first time, "E ti dirò..", will be available on demand on Amazon Prime.