Seduction in the era of apps. The Ticket to Love project turns two05 December 2019
TWO YEARS HAVE PASSED SINCE THE LAUNCH OF THE TICKET TO LOVE CAMPAIGN PROMOTED BY IBSA ITALIA. TICKET TO LOVE IS THE METAPHOR THAT REPRESENTS THE TICKET, THE ROUTE AND THE POSSIBILITY OF REACHING FULL SEXUAL FULFILMENT, BRIDGING THE GAP BETWEEN DESIRE AND ERECTION, WHICH IS A PROBLEM THAT MEN CAN SOMETIMES ENCOUNTER.
Two years have passed since the launch of the Ticket to Love campaign promoted by IBSA Italia. Ticket to Love is the metaphor that represents the ticket, the route and the possibility of reaching full sexual fulfilment, bridging the gap between desire and erection, which is a problem that men can sometimes encounter.
In a prestigious location in the centre of Milan, alongside representatives of the media world, we recent took stock of the evolution of man in his relationship with others and with sex, asking ourselves how seduction is changing in the era of apps. We did this together with Prof. Emmanuele Jannini, Professor of Endocrinology and Medical Sexology at the Tor Vergata University of Rome and Chair of the Italian Academy of Couple’s Health, who contributed to the success of the campaign with his scientific authority and great communication skills.
Teaming up with Monica Sala, journalist and anchorwoman at RMC, the professor recounted the panorama of scientific research dedicated to the theme of sexuality, courtship and the relationship between men and women, in light of the research conducted by her team: “In the postmodern digital age, meeting apps are being added to (and increasingly replacing) traditional meeting places. The stated aim of these apps is to bring together (and help to have sex) people who share (or believe they share) sexual tastes and interests, as well as sometime sentimental and spiritual ones. The extent of the phenomenon is astonishing and it’s changing our very behaviour patterns and seduction strategies.”
The demographics of the men are interesting: 38% are aged 16-24 years, 45% (the most representative population) 25-34 years, 13% are 35-44 years old and 4% are over 45 years old, of which only 1% are over 55 years old. During the press meeting, the professor also stressed how important it is for women to have a ‘male radar’; a sixth sense that helps them to identify who is a Don Giovanni and who is a Casanova.
Don Giovanni is an egocentric narcissist who thinks only of himself. For him, women are just a number. For his sins, he ends up in hell, cursed by all the women he has been with. Casanova, on the other hand, is a gentleman of a different sort. For an hour or a night he will be a lover, for an hour or a night he will be in love. All of his conquests will try to have a stable relationship with him. None of them will succeed, but practically all of them will remember him fondly.