IBSA Italy, in partnership with Freeda Media, is about to launch OFF THE GRID, a project created to explore and portray a concept of beauty free from stereotypes. This collaboration with Freeda – well known for its commitment to promoting inclusive and authentic content among a primarily female community – allows us to convey a vision of beauty that goes beyond traditional standards, highlighting what makes each person unique.
Indeed, at the heart of this project are the stories of four women who intimately and personally recount the evolution of their relationship with their own image. Through a series of video interviews, they share life experiences that led them to transcend social expectations and rediscover beauty in their authenticity.
From the choice not to hide the signs of aging to the possibility of redefining themselves, these voices celebrate diversity, while challenging and rewriting beauty conventions.
Going beyond standards and celebrating authentic beauty has always been IBSA Italy’s goal in the field of aesthetic medicine.
BEAUTY BEYOND STANDARDS is, in fact, the name of the new communication campaign launched in 2024 that celebrates an ideal of authentic beauty, moving away from all traditional stereotypes and enhancing every detail that defines each person’s uniqueness, making them truly irreplaceable.