IBSA Italy main sponsor of the National Basketball teams until 2026

IBSA Italy has announced a new partnership with the Italian Basketball Federation (FIP) until 2026. The IBSA logo will be displayed on the back of the jerseys of all national teams, starting with the boys of coach Gianmarco Pozzecco, who are currently preparing for the FIBA World Cup 2023 in the Philippines. With this new partnership IBSA takes an important step as a company that is an integral part of Italian sporting. In addition to sponsorships in the rugby and swimming worlds, it strengthens its presence in basketball. Since 2019, IBSA has been the Medical Sponsor for Lega Basket Serie A and title Sponsor of its Next Gen Cup and now will "guard the backs" of the Italian national team on their journey to the World Cup.

The announcement was made yesterday during a press conference at the istitutional Castello della Loggia in Trento, attended by Gianni Petrucci - President of FIP, representatives from various institutions of the Province of Trento, and Gianmarco Carcano - Senior Marketing Manager Consumer and Gabriele Gatta - Digital Coordinator, representing IBSA.

"With this new partnership alongside FIP, IBSA Italy consolidates its presence in the world of basketball and sports," commented Giuseppe Celiberti - General Manager of IBSA Italy. "For years, we have been present in the Italian championship alongside Lega Basket Serie A, and thanks to this new collaboration with the Italian national teams, our brand will go beyond the national basketball borders, promoting fundamental values such as commitment, teamwork, respect, and passion, which are at the core of IBSA's culture and philosophy. We are proud of this new adventure that begins on the eve of the World Cup".

PRESS_IBSA ITALY - FIP