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#regalatevilasalute on court for a basketball match Olimpia Milano vs Brescia

14 December 2021

The #regalatevilasalute campaign got into full swing with its information and prevention activities by taking part in the match between Olimpia Milano and Germani Brescia last Sunday, with extraordinary partecipation of Minister for Egual Opportunity e Family Elena Bonetti e Giorgio Armani.

Thanks to the support of Basketball League Series A - LBA., Dr. Gastaldi and Dr. Bonetti, members of the scientific board of the campaign and Prof. Massimo Candiani went on court together with the players to explain to the public of the Forum of Assago the aim of this initiative - the promotion, in an educational way, of the topic of the sexual well-being of the couple in the delicate new normal phase.

The aim of #regalatevilasalute is to raise awareness among young couples of the importance of sexual health and the prevention of sexually transmitted diseases. Sexual relations should be experienced in great harmony: it is important that during intimacy we always give ourselves with full respect for the other person, so that the joy of sharing and pleasure also become health. This mutual respect, and therefore also a sense of responsibility towards each other, should be taught especially to young people, so that they grow up aware of the importance of the role that each plays in protecting their own sexual well-being and that of their partner.

The young and attentive basketball audience was therefore the ideal interlocutor for this campaign, which has chosen the city of Milan to begin a dialogue with the surrounding district. The game was animated not only by the words of the board, but also by the graphics of the campaign on the sidelines. The next appointment is for Sunday 19 December in Brescia, where the game between Germani Brescia and Vanoli Basket Cremona will be played.

"I am proud to represent IBSA farmaceutici as a sponsor of this important initiative," says Salvatore Ippolito, Senior Marketing Manager of IBSA. "We have always been committed to raising awareness on the issues of sexual wellness and fertility of the couple, as the care of the Person is one of the main Pillars on which the Company is based." 

To learn more about the campaign topics and discover all the initiatives linked to it, visit https://regalatevilasalute.it.

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