VITAMIN D3 on stage in the symbolic landmarks of contemporary Milan
18 October 2021
Vitamin D, known as the "sun vitamin", is a precious ally for the well-being of our body: it contributes to the normal functioning of the immune system, to the normal absorption and use of calcium and phosphorus, as well as maintaining both bones and teeth healthy.
The research, Made in Italy, carried out by IBSA, has made it possible to develop a new dosage form on an industrial scale that facilitates the intake of Vit D, using the patented IBSA FilmTec® technology. The orodispersible films (ODF), containing Vit D3, dissolve without the need of water and just in a matter of seconds after being placed on the tongue, leaving a pleasant orange taste.
As IBSA VITAMIN D3 has received great attention as the new "Elected Product of the Year 2021" in the category of vitamin D food supplements, IBSA has decided to celebrate Vitamin D3, with a communication campaign aimed at giving visibility to this innovative technology.
Therefore, from the 17th to the 30th of October, the center of Milan will become a showcase for IBSA VITAMIN D3. Giant screens will feature IBSA Vitamin D3’s commercial. Among the places involved, these three landmarks of the city:
- Piazza Gae Aulenti, the most modern square in Milan
- Piazza Alvar Aalto, a square located in the business center of Milan
- Piazza San Babila, one of the most important squares in the historic center of Milan
In the two weeks scheduled for the activity, the IBSA Vitamin D3 commercial will be visible to approximately nine hundred thousand people every day. IBSA invest in this project because it strongly believes in technological innovation aimed at offering pharmaceutical forms capable of satisfying people's needs.