IBSA through people: Patrizia Puppi, courage23 March 2021
The complex network of relationships that a company develops with the outside world almost always determines its growth and success. This is why Communications and Corporate Social Responsibility are intertwined and permeate each other: they are different ways of expressing and establishing the company’s values and its identity, illustrating its vision and transforming that vision into real value for the community.
In this way, people become the promoters and icons of the brand, through the countless languages and expressions that characterise the times in which we live. CSR reinforces and gives shape to corporate values. It is a specific way of interpreting these values in a coherent manner: “Create economic value to generate value for People and the Territory at the same time.” Patrizia Puppi, Sr Corporate Communication & CSR Manager at IBSA Farmaceutici, tells us how all this happens.